Chosen Institution

As my regional magazine is mainly aimed at 15-25 year olds, I had to find an institution that would have a wide range of existing readers. I found that if I picked an institution with a different target audience to the one that my magazine was aimed at this would form my secondary target audience.

Archant: This company are one of the biggest publishing companies within regional and lifestyle magazines. They mainly distribute magazines in the UK and USA and has a total of 80 titles. They are extremely successful with an average of 3 million readers per month in the UK.

This would be one of the best institutions to distribute my magazine, however another good company would be Orca Publications.

Orca Publications: This company is the institution for loads of well known surfing magazines including one of the most popular titles; Carve. This magazine is extremely well known in Cornwall as there is a high demand for surfing magazines in this region. this is one of the main reasons I have chosen to make my regional surf magazine based in cornwall.

Overall both institutions would work for my magazine, however to be the most successful I have to pick the one that would be able to sell my magazine the best. In conclusion to this I have decided on Orca Publications to be the institution for my regional surf magazine.