Genre Conventions: DPS

Genre Conventions: Contents Page

Target Audience Response

Genre Conventions: Cover

Target Audience Research

The main target audience for a regional magazine would typically be of an older person, however my magazine will be targeting a slightly younger audience because I will be re vamping the style and layout to interest a younger variety of readers. Within this task I will be researching the main colours used on a magazine made for younger readers but still keeping it so that older people want to read my magazine as well.


I will use primary and secondary research in order to find out how to attract my readers, and example would be to create a survey monkey and collect responses directly from both age groups. I will then find a medium between the expectations of the older and younger generation.


I will get my secondary research from online studies about similar types of magazines and what audience profiles they mostly have. Mainly I will be trying to appeal to both genders between the ages of 15-35. Although this is a wide range I feel like is I restrict myself to a small audience I can't experiment with different colours, typography and styles and older and younger audiences have restricted conventions.

Second DPS Analysis

This double page spread follows many conventions of a typical magazine company for example, the image covers both pages but the main part of the image has its own side, the test is then alternatively put onto the opposite page so that it doesn't all get too busy or mixed up. I really like this dos because the image compliments the text and sets a clear colour palette of blue, white and black.

When creating my own double page spread, I will also follow these conventions and when putting my text onto the page I will also put a box behind so that it is 100% readable.

Second Cover Analysis

I like this magazine cover because although it is simplistic it still has a structure which compliments the main image of surfer hidden in the wave. I think that the image is vital to a good cover as it is the starter of any magazine and it decides the layout through the colour and structure of the image.

The only thing I would change about this magazine is add a few cover lines on either side of the page to tell the reader what sort of contents will be inside. They would probably be black so that it matches the colour of the masthead. The cover lines would be fairly small in comparison to the masthead as that has to be the biggest part of the page other than the image.