I’m Tiegan Verran
and this is my A2 media evaluation for my advanced portfolio. In this project I
chose to create a front cover, contents page and double page spread. The direct
genre for my magazine was regional, however I chose to base it more on surfing
and the Cornish county as there was a gap in the market for a magazine of this
type. I think people would choose my magazine because it includes a wide range
of different topics and would appeal to a wide range of people.
In order to create
a successful magazine, which fitted the hybrid target audience of regional
sport I had to conduct primary and secondary research into pre-existing
magazines and the advertising used in order to sell these products. The
magazines that I looked at whilst conducting my research were: Wavelength,
Cornwall Today, Carve and Surfgirl.
In terms of layout
one thing I noticed was that all of these magazines have a modern design and a
simple yet sophisticated layout, nothing over laps or clashes, and the colour
palette includes neutral tones of blue, white, black and grey. From this I
started gathering ideas about the design of my own magazine that would follow
the conventions of all of these magazines. I also chose to look at regional
magazines that didn’t include sport as these would also be competitors, what I
noticed was that their layouts and styles were more fitting to an older target
audience. Therefore I chose to go for a cleaner layout that would appeal to the
younger end of my target audience but still include older people with the
county information and stories.
