Evaluation

I’m Tiegan Verran and this is my A2 media evaluation for my advanced portfolio. In this project I chose to create a front cover, contents page and double page spread. The direct genre for my magazine was regional, however I chose to base it more on surfing and the Cornish county as there was a gap in the market for a magazine of this type. I think people would choose my magazine because it includes a wide range of different topics and would appeal to a wide range of people.

In order to create a successful magazine, which fitted the hybrid target audience of regional sport I had to conduct primary and secondary research into pre-existing magazines and the advertising used in order to sell these products. The magazines that I looked at whilst conducting my research were: Wavelength, Cornwall Today, Carve and Surfgirl.

In terms of layout one thing I noticed was that all of these magazines have a modern design and a simple yet sophisticated layout, nothing over laps or clashes, and the colour palette includes neutral tones of blue, white, black and grey. From this I started gathering ideas about the design of my own magazine that would follow the conventions of all of these magazines. I also chose to look at regional magazines that didn’t include sport as these would also be competitors, what I noticed was that their layouts and styles were more fitting to an older target audience. Therefore I chose to go for a cleaner layout that would appeal to the younger end of my target audience but still include older people with the county information and stories.