Evaluation

Part 1: https://youtu.be/VHpYWM2fjQE
Part 2: https://youtu.be/NyRih1Kwx0w

Final Billboard

Final Products

Photo-shoot Locations

The imagery within my magazine is very important as I have chosen to make a creative regional surf magazine that shows people Cornwall in a modern yet sophisticated way that varies from other regional magazines that have already been created. I n order to get the perfect images for my media products I needed to work out the best places for the target audience I had in mind. Because my primary target audience of 15-25 is lower than the average reader of other regional magazines like Cornwall Today I had to include places that would be of interest to the younger end of my target group but still entice my older readers, therefore I chose to visit and photograph these places.

All of the beach shots and surf photography was shot at Tolcarne and Great Western beach, these images were used on the cover, contents and double page spread.

I also needed images for my website as this would mainly be images as this is what my target audience said that they preferred to see. I visited a range of different locations for these images which included places like;

• Respryn woods, Lanhydrock
• The Eden Project, St. Austell
• Penair Astro, Truro
• Tolcarne beach, Newquay
• Great Western beach, Newquay
• Cardinham Woods, Bodmin
• The Crate Cafe, Bodmin

Shot Types

Front cover

For my front cover image I want an action shot of a surfer riding a wave, therefore I had to research how to take effective outdoor action shots as this was a style of photography that I had not experimented with before. I learnt that in order to be successful I had to plan the exact shots I wanted and I would also have to play around with the exposure and ISO whilst I was there as all shots would be different due to the change in natural lighting and weather conditions. I also had to thing of the range I wanted for my cover shot, with the research i had into pre-existing magazines I chose to go for a mid range/long shot so that the male surfer would be the in the centre of the shot but I would still be able to include some of the extra elements like the waves and blue sky. The magazine front covers that helped influence my choices on this were Wavelength and carve as a common convention for their covers are mid shots.

In very basic terms, ISO is the level of sensitivity of your camera to available light. The lower the ISO number, the less sensitive it is to the light, while a higher ISO number increases the sensitivity of your camera. The component within your camera that can change sensitivity is called “image sensor”. It is the most important part of a camera and it is responsible for gathering light and transforming it into an image.

Cover Image

For my contents page I chose to fully subvert the common conventions and styles that you would typically find on contents pages. Regional magazines tend to have one main image and then a series of extra reduced sized images relating to the stories that would be featured within the magazine, Also although surfing magazines don't have so many extra images on the contents page they do still include a few just to follow conventions slightly. Therefore this would mean that I am breaking magazine conventions rather than just the magazine genre conventions. On my contents you would find an artsy image that follows cubist conceptual conventions as the image is a close up of the water and I have played around with image filters and added extra layers to make the waves into a patterned background for my text.

Double Page Spread

For my double page spread I am going to follow the conventions of magazines by including one main image that will take up on of the pages and the other side will be filled with text. The image itself will be a mid rage/long shot like I have used for my cover image as it has been proven that repetition helps sell a magazine and creates a recognisable brand image. I will take this image with the page layout in mind as the placement of the model within the image can help shape my page and find the best combination of text and image. 

Typography Research

Font: This is a typeface that is specific in size, style and weight. There are a lot of variations between fonts in a magazine but the main variation being the choice of either Serif or Sans Serif. It is important to get the choice of font right as it is one of the main elements in a magazine.

Line Length: This is calculated by the number of characters or words in a sentence. However it refers to the distance of text on the page from the left to right margin.

Typeface: A typeface is the overall group name for fonts. The word typeface refers to a collection of characters, numbers and letters in the same design however is different to the font.

Kerning: Kerning is the spacing between the characters or lettering.

My typography will roughly follow the conventions of regional magazines however because my target audience is lower than the average reader of magazines such as Cornwall today, Coast or Cornwall Life I will have to subvert the conventions slightly in order to attract and represent my audience properly. As my magazine also represents surfing in Cornwall I will incorporate conventions and house styles form magazines like Wavelength, Carve and Surf Girl as this would be closer to needs of my audience as their styles are more fresh and modern in comparison to regional magazines.

Contents Page

I am going to follow the common convention of other regional magazines and have the text in a font that is between 5-10pt, I will also have images with page numbers included next to them. I am going to have a more image page contents page however the text will still follow conventions. I think this is best as I set a question in my survey about how they wanted the article to be shown and the majority of responses said that an equal balance or more images would be best.

Double Page Spread 

For my double page spread I am going to use a san serif font for the article text and the font colour will be in a contrasting colour to the main image that takes up the other side of the page. Like with the contents page I will stick to the common conventions of a magazine and the text will be between 5-10pt and will be laid out in columns to make the text legible

I will mainly use sans serif fonts for my text, however in certain parts on my media products I may have to add a serif font to make some of the text/titles stand out. For the main body of text I will use fonts from sans serif families mainly Helvetica.